User product analysis and emotional impact on the consumer

The published material is a real customer analysis of the emotional impact of two products on an actual consumer, which assesses the use of the said products.

User analysis in Product development

User analysis of emotional experience is a rarely used practice in product management. However, these research approaches are often used in usability practices. They are strongly recommended for use in product analysis and design in the early stages of product planning and competing product analysis.

Think of two products that you use in your life that bring you positive emotions.

For each product, describe the following:

  • The product name, or describe it.
  • What emotions do you get when you use the product. List everything that comes to your mind.
  • In your opinion, is the product consciously designed to bring you these emotions.
  • How often do you use the product in your life?
  • Do you have any dependence on the product?

Product 1:

GCam modification (Google Camera) – Google’s software application for taking pictures via smartphone, which is specially made and supported for Pixel series phones. I use a modification of this software, which was modified by a developer for the smartphone model I use. This is not an official version, and I still consider it a product. It gives me an idea of ​​the capabilities of the original.




Satisfaction with myself (that I have improved the photographic capabilities of my smartphone by installing additional software);

A little sadness or dissatisfaction that this cannot be done through an official channel;

Self-esteem (that I can take pretty good pictures with my phone);

Annoyance (since it is an unofficial modification, it crashes or does not go away from the first time – a flaw that I am aware of and that I struggle with when it happens to have better pictures because of the end result);

Poison (aimed at smartphone makers, since this good software in original Pixel smartphones is combined with mediocre batteries and not the best camera hardware – why absolutely all smartphones have compromises that I have to make as a user with my own needs)

Feeling of something nice to come – this is the moment I took the photo (s) and looked at it. Pleasant anticipation as an emotion.

Impatience – The software captures several frames, which it then converts into one for a clearer picture. This software is more suitable for capturing static objects. With dynamic things are 50/50. So, impatience is shown when I see a symbol on the phone for processing the photo.

Displeasure – Due to the methods of processing a single photo, this software requires more memory frame. Before using it, I need to clear all other programs from the frame, which, although two clicks, is a little annoying.

The original product should work a little faster. The modifications work with different performance and speed on different phones. I don’t think it’s a deliberate delay and a jam. It’s just an unofficial product, usually processed by an amateur programmer and not by an entire team. On the other hand, when I saw the excellent pictures (positives), I think the team behind the original did just that – to surprise users positively how good pictures can be taken with a smartphone, which in many situations is better than a camera, especially if they shoot amateurs like me, not professional photographers who can customize their shooting settings.

Shooting is one of the main things I do with my phone. In the last 10 months with this software, I have taken about 1900 pictures, which is an average of 190 shots a month or 6-7 shots a day. I don’t use it every day, but let’s say every week for sure. From time to time, I take some pictures of the original software on the smartphone to make comparisons, and so far, the modification has always won when it comes to photos. I only use the original software for video recording, which is rare for me.

Addiction – I would say yes, I have. In the previous tutorials, I gave Cool Reader as an example to stay on Android. GCam is another reason that keeps me on Android for now and keeps me from specific Android brands that I know don’t work well.

Product 2:

Google Maps Desktop version – I emphasize the desktop version because with it, I can accomplish more than the mobile version when I have a choice between the two. Otherwise on the road – always mobile.


Security – in the results and their accuracy. Although I have occasionally detected errors, I have not found any other similar software that gives me this level of security. Maybe there is, I just don’t know about him.

Satisfaction / Dissatisfaction – this depends on the laptop I use on this application. With a faster laptop, the results load in a second. At slower times, it takes a few seconds to load the cards and scores.

Feeling of multifunctionality – I can measure a route for a vehicle; to measure the distance from points A and B set by me; get a pedestrian score; to see photos of an object or see it “live.”

Awareness – when looking at a route for a motor vehicle, it shows me in real-time whether there is a traffic jam, how long it would take to travel on this route, it also gives me alternatives, in most cases highlighting this option which is the best. This accuracy is greater in large settlements and smaller for routes on different villages or interurban roads.

The satisfaction that there is still such a product that helps me in certain situations. Before I had a smartphone and google maps, I had to lose 2 or 3 times when I was alone in a place unknown to me. I can confuse a street with Google Maps, but I know that it will recalculate a new path immediately. Losing cannot be at least where I go.

For positive emotions, I think they are sought after by the manufacturer. The last one I mentioned, I believe that over time, no one will remember that one can get lost in urban conditions. Before the smartphone era, this was quite possible. I remembered a trip through Thessaloniki years ago. I had previously copied what google maps had given me as a result of turns, street names, etc. Just then, I couldn’t use this service on a smartphone. With these hand drawings, I literally played the role of a navigator, at the driver’s seat, and eventually, we got to where we needed to go. And even so, it helped me again.

I use it weekly.

I’m addicted when I have to check a route or go through an unfamiliar route. I used to get lost 2-3 times before using this software and find myself. If I don’t have it or I can’t use it in real-time, I can probably get lost and find myself again (orient where to go), but this feeling that I can go wrong is not pleasant. Now that’s one less burden.

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